Dean McElwee
Director The Stanley Black & Decker Company
Dean McElwee is the Director for International eCommerce Strategy, Global Tools and Storage for The Stanley Black & Decker Company. His role covers Latin America, EMEA ANZ and Asia, some of the fastest growing and most penetrated eCommerce markets in the world.
His remit covers Retail eCommerce both omnichannel and marketplaces, B2B eCommerce and Direct Consumer as well as developing new and disruptive business models. As an 18-year plus commercial leader, Dean has a proven track record of designing and implementing innovative growth strategies that not only drive performance but also higher engagement and profit.
He has successfully led business initiatives across Sales Leadership, Retail Consulting and eCommerce. His experience of having worked both in Africa and Europe and across multiple regions gives him a unique insight to working with countries in various stages of business development.