Dean McElwee

Director The Stanley Black & Decker Company

Operations

Dean McElwee is the Director for International eCommerce Strategy, Global Tools and Storage for The Stanley Black & Decker Company. His role covers Latin America, EMEA ANZ and Asia, some of the fastest growing and most penetrated eCommerce markets in the world.

His remit covers Retail eCommerce both omnichannel and marketplaces, B2B eCommerce and Direct Consumer as well as developing new and disruptive business models. As an 18-year plus commercial leader, Dean has a proven track record of designing and implementing innovative growth strategies that not only drive performance but also higher engagement and profit.

He has successfully led business initiatives across Sales Leadership, Retail Consulting and eCommerce. His experience of having worked both in Africa and Europe and across multiple regions gives him a unique insight to working with countries in various stages of business development.

Schedule

First Stage
Second Stage
Third Stage
11:00 - 11:15 EST Orientation and Welcome
11:00 - 11:15 EST Orientation and Welcome
11:00 - 11:15 EST Orientation and Welcome
11:15 - 11:30 EST Opening Keynote: The Mindset to Thrive this Q4
Founder Strategy
11:15 - 11:30 EST Opening Keynote: The Mindset to Thrive this Q4
Founder Strategy
11:15 - 11:30 EST Opening Keynote: The Mindset to Thrive this Q4
Founder Strategy
11:30 - 12:15 EST Panel: Founders Q4 Strategy Roundtable 1
Founder Strategy
11:30 - 12:15 EST Panel: How to Approach Q4 Social Advertising in a Downward Economy
Retail Media
11:30 - 12:00 EST Keynote 1: Inventory Management: Turning excess inventory into cash and avoiding stock out
Operations
12:15 - 13:00 EST Panel: Founders Q4 Strategy Roundtable 2
Founder Strategy
12:15 - 13:00 EST Panel: Ways Consumer Brands Can Continue to Deliver Value amidst Rising Inflation
Operations
Dean McElwee avatar
Dean McElwee
12:00 - 12:30 EST Keynote 2: Email and SMS Marketing
Lifecycle Marketing
13:15 - 14:00 EST Panel: How to Navigate Your Targeting and Marketing in a Cookieless World
Customer Data
13:15 - 14:00 EST Panel: Highly Effective Retention Marketing Strategies for Q4 and 2023
Lifecycle Marketing
12:30 - 13:00 EST Keynote 3: Holiday Customer Service: Scaling your operations for seasonal growth
Customer Experience
13:00 - 13:30 EST Keynote 4: Abruptly Demonstrate Value: How to Open a Performance Video Ad
Retail Media
13:30 - 14:30 EST Keynote 5: Amazon-like customer experience: Reduce the support load by 50% for the holiday season.
Content and Creatives Creation
14:30 - 15:00 EST Keynote 6: No Best Practices: 7 Surprising Split Tests
Customer Experience
15:00 - 15:30 EST Keynote 7: Proven and Emerging Ecommerce Strategies to Engage Gen Z in a 10 second attention world
Retail Media
15:30 - 16:00 EST Keynote 8: Are you building your ecommerce in a world of 10 second attention spans?
Content and Creatives Creation
15:30 - 16:00 Keynote 9: How to Drive Loyalty and Retention with Exception CX
Customer Experience
11:00 - 11:15 EST Orientation and Welcome
11:00 - 11:15 EST Orientation and Welcome
11:00 - 11:15 EST Orientation and Welcome
11:15 - 11:30 EST Opening Keynote: Day 1 Recap + Q4 Growth Stack
Founder Strategy
11:15 - 11:30 EST Opening Keynote: Day 1 Recap + Q4 Growth Stack
Founder Strategy
11:15 - 11:30 EST Opening Keynote: Day 1 Recap + Q4 Growth Stack
Founder Strategy
11:30 - 12:15 EST Panel: How to Raise and Secure Capital in a Downturn
Finance and Funding
11:30 - 12:15 EST Panel: Your Content and Creatives Creation Strategy for Q4
Content and Creatives Creation
11:30 - 12:00 EST Keynote 1: Raising Capital for your DTC Brand
Finance and Funding
12:15 - 13:00 EST Panel: How to Maximise Customer Lifetime Value this Q4 through Messaging and Email
Lifecycle Marketing
12:15 - 13:00 EST CPG Panel: Food and Beverage Brands C-Suite and Founder Q4 Roundtable
FMCG / CPG
12:00 - 12:30 EST Keynote 2: Personalization Without being Creepy
Customer Data
13:15 - 14:00 EST CMOs and Marketing Leaders Panel: Marketing Budget Allocation in a Downturn
Retail Media
13:15 - 14:00 EST SEMRush Panel: SEO and SEM Preparations for Q4 Expert Roundtable
Search
12:30 - 13:00 EST Keynote 3: Mastering your TikTok Ad Creatives
FMCG / CPG
13:00 - 13:30 EST Keynote 4: Identifying your Perfect Traffic that Buys Mix
Retail Media
13:30 - 14:30 EST Keynote 5: Ditch the Discounts - Convert High Value Customers
Customer Experience
14:30 - 15:00 EST Keynote 6: Crush BFCM’22 sale With First-Party Audience
Customer Data
15:00 - 15:30 EST Keynote 7: Making Meaning & Money in DTC using the B-Corp Principles
Founder Strategy
15:30 - 16:00 Keynote 8: The Future of Ecommerce Technology and what it means for merchants
Founder Strategy
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