Kelley Thornton

Founder & CEO
Tiege Hanley

FMCG / CPG

Kelley Thornton was born and raised in Towson, MD. He moved to Brookfield, CT to finish up high school
and start his first entrepreneurial pursuit, house painting. With the money he earned from the business he financed his college tuition at the University of Connecticut, where he would meet his future business
partner and co-founder of Tiege Hanley, Rob Hoxie.

After college, Kelley entered the Metropolitan New York area workforce as a sales representative in the
point-of-purchase display and packaging industry. A few years into his career he was tasked with
developing a Chicago presence for his company, Phoenix Display & Packaging, which later became part of International Paper. He relocated to Chicago, IL in 1993 and continued his trajectory to National
Accounts Manager and ultimately Regional Sales Manager.


After a successful 20-year-career in the throes of Corporate America, he left the industry to found his
second company, Purchase Point LLC. Purchase Point helped CPG companies think differently about
their in-store merchandising platforms. Growing quickly with global customers such as Unilever, Mars
Wrigley, Bayer, and Pfizer, Kelley brought a creative approach to captivating consumers during the last
seven seconds along their Path to Purchase.


Through his experience at Purchase Point, Kelley found the rapidly growing men’s care industry inspiring.
In 2016 he stepped away to found his next company, Tiege Hanley, a 6-year-old e-commerce company
with the mission of helping men look and feel amazing. The business has evolved from selling three
distinct Skin Care Systems to boasting a wide variety of products, including deodorant, bar soap, body
wash, and a detoxifying clay mask.

Tiege shipped its 1.5 millionth box in July 2022 and has over 350,000 customers worldwide.

Kelley is focused on enriching the experience for all customers and guiding men to
healthier lifestyles founded on self-confidence.

Schedule

First Stage
Second Stage
Third Stage
11:00 - 11:15 EST Orientation and Welcome
11:00 - 11:15 EST Orientation and Welcome
11:00 - 11:15 EST Orientation and Welcome
11:15 - 11:30 EST Opening Keynote: The Mindset to Thrive this Q4
Founder Strategy
11:15 - 11:30 EST Opening Keynote: The Mindset to Thrive this Q4
Founder Strategy
11:15 - 11:30 EST Opening Keynote: The Mindset to Thrive this Q4
Founder Strategy
11:30 - 12:15 EST Panel: Founders Q4 Strategy Roundtable 1
Founder Strategy
11:30 - 12:15 EST Panel: How to Approach Q4 Social Advertising in a Downward Economy
Retail Media
11:30 - 12:00 EST Keynote 1: Inventory Management: Turning excess inventory into cash and avoiding stock out
Operations
12:15 - 13:00 EST Panel: Founders Q4 Strategy Roundtable 2
Founder Strategy
12:15 - 13:00 EST Panel: Ways Consumer Brands Can Continue to Deliver Value amidst Rising Inflation
Operations
12:00 - 12:30 EST Keynote 2: Email and SMS Marketing
Lifecycle Marketing
13:15 - 14:00 EST Panel: How to Navigate Your Targeting and Marketing in a Cookieless World
Customer Data
13:15 - 14:00 EST Panel: Highly Effective Retention Marketing Strategies for Q4 and 2023
Lifecycle Marketing
12:30 - 13:00 EST Keynote 3: Holiday Customer Service: Scaling your operations for seasonal growth
Customer Experience
13:00 - 13:30 EST Keynote 4: Abruptly Demonstrate Value: How to Open a Performance Video Ad
Retail Media
13:30 - 14:30 EST Keynote 5: Amazon-like customer experience: Reduce the support load by 50% for the holiday season.
Content and Creatives Creation
14:30 - 15:00 EST Keynote 6: No Best Practices: 7 Surprising Split Tests
Customer Experience
15:00 - 15:30 EST Keynote 7: Proven and Emerging Ecommerce Strategies to Engage Gen Z in a 10 second attention world
Retail Media
15:30 - 16:00 EST Keynote 8: Are you building your ecommerce in a world of 10 second attention spans?
Content and Creatives Creation
15:30 - 16:00 Keynote 9: How to Drive Loyalty and Retention with Exception CX
Customer Experience
11:00 - 11:15 EST Orientation and Welcome
11:00 - 11:15 EST Orientation and Welcome
11:00 - 11:15 EST Orientation and Welcome
11:15 - 11:30 EST Opening Keynote: Day 1 Recap + Q4 Growth Stack
Founder Strategy
11:15 - 11:30 EST Opening Keynote: Day 1 Recap + Q4 Growth Stack
Founder Strategy
11:15 - 11:30 EST Opening Keynote: Day 1 Recap + Q4 Growth Stack
Founder Strategy
11:30 - 12:15 EST Panel: How to Raise and Secure Capital in a Downturn
Finance and Funding
11:30 - 12:15 EST Panel: Your Content and Creatives Creation Strategy for Q4
Content and Creatives Creation
11:30 - 12:00 EST Keynote 1: Raising Capital for your DTC Brand
Finance and Funding
12:15 - 13:00 EST Panel: How to Maximise Customer Lifetime Value this Q4 through Messaging and Email
Lifecycle Marketing
12:15 - 13:00 EST CPG Panel: Food and Beverage Brands C-Suite and Founder Q4 Roundtable
FMCG / CPG
12:00 - 12:30 EST Keynote 2: Personalization Without being Creepy
Customer Data
13:15 - 14:00 EST CMOs and Marketing Leaders Panel: Marketing Budget Allocation in a Downturn
Retail Media
13:15 - 14:00 EST SEMRush Panel: SEO and SEM Preparations for Q4 Expert Roundtable
Search
12:30 - 13:00 EST Keynote 3: Mastering your TikTok Ad Creatives
FMCG / CPG
13:00 - 13:30 EST Keynote 4: Identifying your Perfect Traffic that Buys Mix
Retail Media
13:30 - 14:30 EST Keynote 5: Ditch the Discounts - Convert High Value Customers
Customer Experience
14:30 - 15:00 EST Keynote 6: Crush BFCM’22 sale With First-Party Audience
Customer Data
15:00 - 15:30 EST Keynote 7: Making Meaning & Money in DTC using the B-Corp Principles
Founder Strategy
15:30 - 16:00 Keynote 8: The Future of Ecommerce Technology and what it means for merchants
Founder Strategy
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