Paul Ledoux

CEO/Principal Marketing Consultant

Paul Ledoux is the Principal Marketing Consultant and CEO of LDX Marketing, a full-stack digital marketing agency for DTC e-commerce brands. Paul launched LDX Marketing in 2019, and has since fully managed and executed marketing strategies for 120+ e-commerce brands ranging from startup to $6B. His unique approach to consumer driven marketing has enabled him to work with some of the biggest brands in e-commerce such as Newman’s Own, Brandless, Death Wish Coffee Company, and Serial 1 by Harley Davidson to name a few. Prior to LDX Marketing, he worked at Klaviyo where he developed the initial phases and foundation of Klaviyo’s Onboarding program and team and served in the United States Air Force (AMC/AFSF).

Schedule

11:00 - 11:15 EST Orientation and Welcome

11:15 - 11:30 EST Opening Keynote: The Mindset to Thrive this Q4

Founder Strategy

11:15 - 11:30 EST Opening Keynote: The Mindset to Thrive this Q4

Founder Strategy

11:15 - 11:30 EST Opening Keynote: The Mindset to Thrive this Q4

Founder Strategy

11:30 - 12:15 EST Panel: Founders Q4 Strategy Roundtable 1

Founder Strategy

11:30 - 12:15 EST Panel: How to Approach Q4 Social Advertising in a Downward Economy

Retail Media

11:30 - 12:00 EST Keynote 1: Inventory Management: Turning excess inventory into cash and avoiding stock out

Operations

12:15 - 13:00 EST Panel: Founders Q4 Strategy Roundtable 2

Founder Strategy

12:15 - 13:00 EST Panel: Ways Consumer Brands Can Continue to Deliver Value amidst Rising Inflation

Operations

12:00 - 12:30 EST Keynote 2: Email and SMS Marketing

Lifecycle Marketing

13:15 - 14:00 EST Panel: How to Navigate Your Targeting and Marketing in a Cookieless World

Customer Data

13:15 - 14:00 EST Panel: Highly Effective Retention Marketing Strategies for Q4 and 2023

Lifecycle Marketing

Paul Ledoux

12:30 - 13:00 EST Keynote 3: Holiday Customer Service: Scaling your operations for seasonal growth

Customer Experience

13:00 - 13:30 EST Keynote 4: Abruptly Demonstrate Value: How to Open a Performance Video Ad

Retail Media

13:30 - 14:30 EST Keynote 5: Amazon-like customer experience: Reduce the support load by 50% for the holiday season.

Content and Creatives Creation

14:30 - 15:00 EST Keynote 6: No Best Practices: 7 Surprising Split Tests

Customer Experience

15:00 - 15:30 EST Keynote 7: Proven and Emerging Ecommerce Strategies to Engage Gen Z in a 10 second attention world

Retail Media

15:30 - 16:00 EST Keynote 8: Are you building your ecommerce in a world of 10 second attention spans?

Content and Creatives Creation

15:30 - 16:00 Keynote 9: How to Drive Loyalty and Retention with Exception CX

Customer Experience

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