Athena Kasvikis
CEO and Founder, Behave
Athena Kasvikis began her obsession with brands at a young age and
turned her inquisitiveness into a career in brand management after
receiving her MBA from the Simon School of Business.
Athena worked with beauty and health companies at Procter & Gamble, and
later worked diligently on other food & beverage brands, such as Ciao
Bella Gelato. Most recently, Athena appeared on Shark Tank Season 13,
and landed the fastest deal ever!
After struggling with the pain and discomfort that come along with
having a large bust for years, Athena started Behave Inc. in 2020.
Behave fills a glaring whitespace for the most undeserved consumer
in the lingerie market: the 80M women with DD+ busts looking for a
truly comfortable bra in their size.
These are women that have very few options in traditional bra stores. She’s building Behave to bring
together the millions of like-minded and like-bodied women who have
struggled for too long