Kaycee Jones

Co-Founder, COO, Apolla

Founder Strategy

Kaycee Cope Jones was born and raised in American Falls, Idaho by her single mother, and entrepreneurial inspiration. Growing up a competitive dancer, Kaycee attended on a full-ride scholarship as part of the competitive dance team at Idaho State University and received her B.S. in Physical Education, Sport Science and Dance.

Upon graduation, Kaycee moved to California to earn her M.S. from California State University Fullerton in Kinesiology. While working and earning her degree, she became a Registered Yoga Teacher (RYT-200), National Strength and Conditioning Association Certified Personal Trainer (NSCA-CPT) and Certified Strength and Conditioning Specialist (CSCS). She also met her husband, Grier. With her husband’s encouragement and business background and her love for sport science, dance, and the entrepreneurial spirit that had been instilled in her, she realized she wanted to teach dancers what she wishes she could have known.

As Co-Founder of Apolla and COO, Apolla has been a full-circle moment for Kaycee, bringing her years of education and training together. With her best friend Brianne Zborowski, they invented a product to help reduce dancer injuries and create a movement for wellness in an industry that is riddled with injuries. They started Apolla Performance Wear and were soon changing the game in dancer footwear, from Boston Ballet to Mia Michaels, everyone fell in love with what soon became known as life-changing compression socks. This past April, they broke the seal beyond just the dance industry and brought Apolla to anyone with feet making a deal on Shark Tank. Starting Apolla to improve dancer footwear led to creating the best compression sock ever. Now Apolla aims to develop products that help everyone do MORE of what they love, longer & stronger. Kaycee now resides in Indialantic, FL with her husband and sons, Chance and Gus.

Schedule

First Stage
Second Stage
Third Stage
11:00 - 11:15 EST Orientation and Welcome
11:00 - 11:15 EST Orientation and Welcome
11:00 - 11:15 EST Orientation and Welcome
11:15 - 11:30 EST Opening Keynote: The Mindset to Thrive this Q4
Founder Strategy
11:15 - 11:30 EST Opening Keynote: The Mindset to Thrive this Q4
Founder Strategy
11:15 - 11:30 EST Opening Keynote: The Mindset to Thrive this Q4
Founder Strategy
11:30 - 12:15 EST Panel: Founders Q4 Strategy Roundtable 1
Founder Strategy
11:30 - 12:15 EST Panel: How to Approach Q4 Social Advertising in a Downward Economy
Retail Media
11:30 - 12:00 EST Keynote 1: Inventory Management: Turning excess inventory into cash and avoiding stock out
Operations
12:15 - 13:00 EST Panel: Founders Q4 Strategy Roundtable 2
Founder Strategy
12:15 - 13:00 EST Panel: Ways Consumer Brands Can Continue to Deliver Value amidst Rising Inflation
Operations
12:00 - 12:30 EST Keynote 2: Email and SMS Marketing
Lifecycle Marketing
13:15 - 14:00 EST Panel: How to Navigate Your Targeting and Marketing in a Cookieless World
Customer Data
13:15 - 14:00 EST Panel: Highly Effective Retention Marketing Strategies for Q4 and 2023
Lifecycle Marketing
12:30 - 13:00 EST Keynote 3: Holiday Customer Service: Scaling your operations for seasonal growth
Customer Experience
13:00 - 13:30 EST Keynote 4: Abruptly Demonstrate Value: How to Open a Performance Video Ad
Retail Media
13:30 - 14:30 EST Keynote 5: Amazon-like customer experience: Reduce the support load by 50% for the holiday season.
Content and Creatives Creation
14:30 - 15:00 EST Keynote 6: No Best Practices: 7 Surprising Split Tests
Customer Experience
15:00 - 15:30 EST Keynote 7: Proven and Emerging Ecommerce Strategies to Engage Gen Z in a 10 second attention world
Retail Media
15:30 - 16:00 EST Keynote 8: Are you building your ecommerce in a world of 10 second attention spans?
Content and Creatives Creation
15:30 - 16:00 Keynote 9: How to Drive Loyalty and Retention with Exception CX
Customer Experience
11:00 - 11:15 EST Orientation and Welcome
11:00 - 11:15 EST Orientation and Welcome
11:00 - 11:15 EST Orientation and Welcome
11:15 - 11:30 EST Opening Keynote: Day 1 Recap + Q4 Growth Stack
Founder Strategy
11:15 - 11:30 EST Opening Keynote: Day 1 Recap + Q4 Growth Stack
Founder Strategy
11:15 - 11:30 EST Opening Keynote: Day 1 Recap + Q4 Growth Stack
Founder Strategy
11:30 - 12:15 EST Panel: How to Raise and Secure Capital in a Downturn
Finance and Funding
11:30 - 12:15 EST Panel: Your Content and Creatives Creation Strategy for Q4
Content and Creatives Creation
11:30 - 12:00 EST Keynote 1: Raising Capital for your DTC Brand
Finance and Funding
12:15 - 13:00 EST Panel: How to Maximise Customer Lifetime Value this Q4 through Messaging and Email
Lifecycle Marketing
12:15 - 13:00 EST CPG Panel: Food and Beverage Brands C-Suite and Founder Q4 Roundtable
FMCG / CPG
12:00 - 12:30 EST Keynote 2: Personalization Without being Creepy
Customer Data
13:15 - 14:00 EST CMOs and Marketing Leaders Panel: Marketing Budget Allocation in a Downturn
Retail Media
13:15 - 14:00 EST SEMRush Panel: SEO and SEM Preparations for Q4 Expert Roundtable
Search
12:30 - 13:00 EST Keynote 3: Mastering your TikTok Ad Creatives
FMCG / CPG
13:00 - 13:30 EST Keynote 4: Identifying your Perfect Traffic that Buys Mix
Retail Media
13:30 - 14:30 EST Keynote 5: Ditch the Discounts - Convert High Value Customers
Customer Experience
14:30 - 15:00 EST Keynote 6: Crush BFCM’22 sale With First-Party Audience
Customer Data
15:00 - 15:30 EST Keynote 7: Making Meaning & Money in DTC using the B-Corp Principles
Founder Strategy
15:30 - 16:00 Keynote 8: The Future of Ecommerce Technology and what it means for merchants
Founder Strategy
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